The store is 36 years young. Opened up by Peirce "Pops" Hubbard in 1979 to sell awesome gear to the people of Las Cruces and Southwest. 

Over the years we have moved and until recently our biggest store yet, located at 108 Wyatt Drive.
Open to everyone to come in and enjoy gear and get questions answered. 
Family owned and operated, with the ultimate goal of providing the south west with music and education.